SWITZERLAND TOURISM – WELCOMING WAYS
The Swiss tourist organization was backing the 61st International Meeting by sponsoring the Opening Ceremony
Should greater effort be invested in promoting Switzerland's traditions or rather its role as a centre of innovation? Why are Switzerland's cities its main tourist attractions? These are just a couple of the issues that constantly challenge Switzerland Tourism.
This umbrella organization works with a broad array of partners in the tourism industry to support one of the Swiss economy's prime revenue sources. By promoting the country's hospitality, know-how, originality and natural riches, the art of making the most of this exceptional place constitutes a key branch of the national economy.
Switzerland has been drawing tourists since the 19th century, thanks in great part to Romanticism and nature-lovers. Today, tourism is the country's fourth export branch, employing people in 145,000 fulltime jobs.
This umbrella organization works with a broad array of partners in the tourism industry to support one of the Swiss economy's prime revenue sources. By promoting the country's hospitality, know-how, originality and natural riches, the art of making the most of this exceptional place constitutes a key branch of the national economy.
Switzerland has been drawing tourists since the 19th century, thanks in great part to Romanticism and nature-lovers. Today, tourism is the country's fourth export branch, employing people in 145,000 fulltime jobs.